I bring 20+ years of brand and design leadership across seven rebranding initiatives spanning cultural, educational, healthcare, and enterprise clients — with results that include a 150% lift in undergraduate enrollment from a redesigned admissions program. I'm a rare hybrid: a creative designer with an MBA in Marketing and Business Intelligence, pairing visual craft with strategic and analytical depth. I build and mentor distributed design teams, distill sprawling brand systems into the day-to-day tools that make them usable, and experiment relentlessly with emerging design technology.
EDUCATION
Master of Business Administration, Marketing and Business Intelligence
Xavier University, Cincinnati, OH
Xavier University, Cincinnati, OH
Bachelor of Fine Arts, cum laude
Ball State University, Muncie, IN
Ball State University, Muncie, IN
PROFESSIONAL EXPERIENCE
Art Director, CONCENTRIX
Manage a team of remote workers in El Salvador, providing mentorship and development.
Implemented a major rebrand, developing templates and style guides.
Project management and client communication and content partnership.
Developed and refined support collateral for global marketing and sales.
Visually refined and packaged key value propositions for an international audience.
Produced animated infographic videos and social media campaign templates.
Senior Design Coordinator, OHIO NATIONAL FINANCIAL SERVICES
Lead designer for all agent recruitment and retention marketing. Coordinates with a specialized marketing team to develop strategies and campaigns for a variety of marketing platforms.
Developed a new advertising campaign for use in trade magazines, web and video, meant to stand out amongst the competition.
Worked with freelance artists and photographers to create unique imagery.
Team member tasked in creating a new brand architecture and branding guide.
Member of the video development team tasked with making equipment and strategy recommendations for starting to produce promotional and educational videos in-house.
Senior Graphic Designer, XAVIER UNIVERSITY
Designed printed collateral for various university departments.
Strengthened the university’s brand recognition through consistent and eye-catching print materials. Implemented the new brand and created files for its architecture.
Collaborated in a lead role to fully redesign of all undergraduate admissions materials, resulting in a 150% increase in enrollment.
Created and implemented a new online proofing process, which sped up the approval process considerably and enabled more collaboration on edits and revisions.
Coordinated with photographers, writers, and internal clients to ensure the most effective message and design.
Worked with the e-marketing and web teams on projects that crossed from print to web and back.
SOFTWARE
Graphics and illustration: Adobe Creative Cloud Suite, Procreate
Web: Dreamweaver CC, HTML, CSS, responsive website design
Film and 3D: After Effects CC, Final Cut, Strata 3D, Maya, Lightwave, Poser
Office: Microsoft Suite including design for PowerPoint, JMP Pro 11
SKILLS
Creative team management
Utilizing AI tools to help clients with copy and content, as well as speed up the design process
Narrative-focused brand development and implementation
Concept sketching, story boarding, wire framing, and project management
Online, social media and email design and marketing
Prepress and printing coordination; Management of freelance designers and photographers
Illustration, photography (studio and event), video shooting, and editing
Data analytics and survey development